Customer Relationship Management (CRM) Explained in 60 Seconds | MBA Marketing Shorts
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YouTubeDr. Pratiksinh S. Vaghela | MBA Learning Hub
Customer Relationship Management (CRM) Explained in 60 Seconds | MBA Marketing Shorts
What is Customer Relationship Management (CRM)? In this 60-second video, we explain CRM in simple language based on modern marketing and relationship marketing concepts from the famous book Marketing Management. CRM is the process of collecting customer data, personalizing communication, improving experience, and building long-term loyalty. It ...
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