Flowsery ( a privacy-first web analytics platform, is now available as a full-featured alternative to Google Analytics for ...

I'm big into analytics. I track everything on my company site. There’s analytics that delivers basic information about how your search ranking is performing and maybe even some that tells you why it ...

Many industry giants are running out of options with increased competition. Wall Street is pressuring such companies to outpace potential disruptors or, like Ford CEO Mark Fields, get booted.

Knowing how often site visitors view PDF files can help you determine the popularity of particular files. Google Analytics, a free tracking tool, helps site owners monitor website activity. This tool ...

Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics account ...

Tracking form submissions is a crucial aspect of marketing success, as it allows organizations to gather valuable data about their audience and their preferences. By keeping track of the forms ...

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process ...

Sharpen the skills to find patterns others miss and show why they matter. California Lutheran University’s MSIT data analytics track offers hands-on courses that integrate visualization, big data ...

Even if you believe you’ve developed the best product or service in the world, you must find people who agree enough to buy what you’re selling. With customer relationship management (CRM) analytics, ...