Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

Qualitative data captures information and concepts that cannot be easily described by numbers, to better understand a phenomenon of interest from different perspectives. This data may include people's ...