Here’s a good news-bad news scenario that I’ve encountered many times in my career designing and developing websites. See if it sounds familiar to you. The good news is that after months of persuasion ...

It is basic, but critical, to persuade the court that the result you seek is the right result. The court has to feel good about ruling in favor of your client. As Judge Gurfein of the Second Circuit ...

Does writing a better brief increase an advocate's odds of prevailing before the Supreme Court? A new empirical study suggests that the quality of the writing (as opposed to oral argument, the ...

Can you say in just a few words what’s most important to you? Do you know what you really want most from your work and your relationships? Brand strategist Bonnie Wan, who worked on the iconic “Got ...

A lot of people learn scriptwriting, try things out on Twine, or major in English in the hope to become, one day, a games writer. There is no straight path to games writing and very few courses solely ...

Behind every great campaign is a great brief; one that captures the spirit and sense of what the marketer wishes to achieve and communicates it across the implementation team. It may start life on the ...