New York City mom of two Amanda Sanders has to secretly stock up on straws at her local Starbucks because her teens will police her for using plastic at home. “I have two teen girls who are very ...

How to respect your child’s desire to belong while also teaching her to be an independent thinker. Credit...Kelsey McClellan for The New York Times Supported by By Jackie Ashton “Can I use my saved ...

If 2019 was the Year of the Pig in the Chinese Zodiac, it was also the Year of the VSCO Girl in U.S. retail. The first subset of Gen Z to demonstrate its spending power, the VSCO girl trend is giving ...

Save this article to read it later. Find this story in your account’s ‘Saved for Later’ section. While Instagram is sort of the natural home of the VSCO girl, she is easy enough to spot in the wild.

As the VSCO girl meme gained popularity across high schools earlier this fall, brands, marketers and the media tried to figure out not only how this Generation Z subculture evolved, but also ways to ...

If you've been noticing teen and tween fashion this year, you've probably spotted Hydro Flask water bottles, scrunchies and Birkenstocks. If you're a true trendspotter, you've like also noticed ...