From Fetty Wap to Lil Uzi Vert to Playboi Carti, Boardroom breaks down how the platform paved the way for low-cost distributors and continues to support performers today. But according to Fetty Wap, ...

Every Seventhirtyatmorning song sounds like a million bucks, his delicate Autotune flows cradled just-so by billowy synths. His SoundCloud raps seem as inspired by Playboi Carti and Pi'erre Bourne as ...

SoundCloud rap—often simply called “Scloud” or “lofi‑trap”—emerged in the early‑to‑mid‑2010s as an internet‑born subgenre that would redefine how hip‑hop talent reached audiences. Born out of the ...

Lil Yachty reveals his Mount Rushmore of SoundCloud rappers and his picks might be surprising to fans. In an interview on Bootleg Kev’s podcast, which premiered on Feb. 25 on YouTube, Lil Yachty ...

N0rth4evr, the debut EP of pre-teen rapper-producer/blue-haired nepo princess North West, was always going to be polished. When the 12-year-old announced she’d ...

At first, the rise of the 20-year-old rapper known as ian seems like a familiar story: Inspired by Atlanta rap music, he started self-releasing music on SoundCloud, went viral and landed a deal with ...