The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Best ...

John Pring, director of inbound marketing and content creation at Designbysoap, advises on the actions required to measure ROI from your infographic Content marketing in all its forms is notoriously ...

And our bosses think, “Here we go again. More effort, time and money just to get a bunch of Facebook likes.” Our problem is we have a boss or client who doesn’t understand the value of social capital ...

Marketers usually discuss measuring the ROI of social media as a nebulous art or, worse, as an impossibility. However, according to Suzanne Fanning, president of the Word of Mouth Marketing ...

Even as social media becomes more and more of an accepted digital marketing tool, the nagging question of how exactly to determine its Return on investment (ROI) remains. A recent infographic from MDG ...

Influencer marketing is a lot more sophisticated than just buying banner ad space. It means getting your message out to your influencers, who will in turn create genuine, quality content that other ...

Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but ...

Let's be real: Nobody enjoys buying insurance—from car to home to health... Buying insurance is a reminder to consumers of what can go wrong in their lives, and complicated products don't make ...