JLR reportedly told Autocar that the new badge will not replace the existing ones: “The Range Rover motif has been developed as a smaller symbol for where our familiar Range Rover device mark does not ...

Jaguar Land Rover (JLR) has been doing some rather, uh, interesting things when it comes to branding. We all remember the puzzling “Copy Nothing” video and the questionable rebrand that accompanied ...

Since it launched its first vehicle in 1970, the Range Rover badge has become an iconic status symbol. You can’t miss the classic Range Rover look. With its first EV due out later this year, the ...

Luxury car brands are always evolving, but some transformations are quieter than others. While Jaguar’s recent rebranding stirred plenty of conversation, Range Rover’s latest design update is taking a ...