Product placement is a hotly contested form of advertising that can be highly effective when used well. Product placement involves either donating or receiving money in exchange for having your ...

Last week Netflix officially released Season 3 of its hit series “Orange is the New Black.” This was my excuse to lock myself indoors for an entire weekend, binge watch the new release and order ...

As we reflect on the ancient examples of product placement, they serve as a reminder that creativity and strategic thinking have always been at the core of successful marketing campaigns. Product ...