Driven by the surging global demand for matcha, Japan’s overall green tea exports surpassed 10,000 tons in 2025 for the first ...

High in the misty riverside hills of Ashikubo, where tea bushes ripple across centuries-old terraces, a quiet revolution is ...

UJI, Japan >> Matcha lovers, brace your wallets! Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

A tea field is seen during harvest time, June 18, 2025, in Yame, Fukuoka Prefecture. This producer has vastly increased the share of their shipments of tea slated to become matcha. (Mainichi/Hiroshi ...

Add Yahoo as a preferred source to see more of our stories on Google. Ana likes matcha but she also drinks alternatives like hojicha [BBC] Browsing through the menu in a London cafe, Ana Costa wasn't ...

Forbes contributors publish independent expert analyses and insights. Akiko Katayama covers Japanese food and culture. Matcha has taken the U.S. by storm. But not quite in the way traditionalists ...

Record temperatures in Japan have curbed matcha green tea production this year, straining supplies and driving prices to all-time highs amid booming global demand for the trendy beverage, farmers and ...