American Airlines is offering a Loyalty Points boost to flyers who register for a new promotion to start the new qualification year.

High street beauty and pharmacy retailers Boots and Superdrug have been accused of misleading shoppers with their loyalty scheme prices. Consumer champion Which? said it looked at thousands of prices ...

Most major supermarket chains and restaurants have loyalty schemes that, if used correctly, can help save customers a significant amount of money each week. Loyalty schemes date back to 1958, when ...

The use of promotions in retailing has increased rapidly in recent times, yet more often than not promotions are being implemented with an inadequate understanding of which mechanisms are most ...

Offering sign-up promotions is easy, but building lifetime loyalty is hard. Flashy, one-time offers helped many grow their ...

The MyCLUB Auchan loyalty program marks this spring five years since its launch, consolidating its position as one of the ...