Gap definitely knows how to make it viral. The question is, was the Internet scandal caused by its new logo actually worth the publicity? When the historically consistent clothing brand switched the ...

San Francisco-based clothing retailer Gap Inc. has rolled out a new logo for its flagship Gap brand online and the switch is drawing heavy criticism from consumers. The traditional navy blue square ...

After its new logo was panned on social-media sites, Gap has decided to ditch the design faster than a supermodel can say "auf Wiedersehen." Anne Dujmovic was a senior editor at CNET. Her areas of ...

The Gap had most likely decided to retire their widely-recognizable logo of over 20 years some time ago. What the company probably didn't anticipate was the general backlash its replacement would ...

After its attempted rebranding was met with a storm of criticism and derision, Gap announced Monday that it would bring back its old “blue box” logo. “Ok. We’ve heard loud and clear that you don’t ...

Clothing brand Gap launched a multimedia campaign to honor its logos throughout the decades that includes a new collection of apparel, song remix, film and TV commercial that will air during the ...

No one likes The Gap (GPS)'s new logo, in which the blue square with elongated white letters has been replaced with a black Helvetica typeface reminiscent of American Apparel (APP). Given how close ...

The last time Gap messed around with logos was in 2010. It presented a new logo that made the fashion retailer look something like an enterprise IT company. The internet hated it. And quickly, Gap ...

The Gap hoodie is one of the brand’s oldest and most recognizable styles. The style was introduced in 1995 and has since evolved into other styles with various logo fonts, colorways and design ...

Shoppers say it’s “soft and breathable.” ...

"So soft and comfortable. I have them in a few colors." ...