There’s a bothersome misconception floating around about broadcast TV that it’s a dusty relic from the past. Even some broadcast executives bemoan that the medium isn’t as relevant anymore in today’s ...

When I was a kid, my dad ran a small local business. Like countless owners, he depended on local broadcast media to reach customers, build trust in the community and keep the lights on to support our ...

TV’s impact in the awareness stage was five times greater than social media and seven times greater than non-TV streaming ...

In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily ...

With primary elections on the horizon, some may have questions about the ads running on WPSD-TV. Here is a refresher on the Federal Communications Commission's guidelines for broadcast stations — ...

Television "continues to play a powerful role in creating brand awareness and influencing consumer purchase decisions." That's a key finding from a study conducted by the trade association squarely ...

Many of us have been waiting many, many years for advertisers and agencies to view streaming and linear TV channels as a holistic premium video world, where planning, buying, selling and measurement ...