This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

Sport Clips Haircuts, the nation's leading franchise dedicated to men's and boys' haircare, has deployed more than 3,400 SOCi ...

With the dominance of the Internet as a lead generator today, search marketing has become an even more important element in a business’s marketing activities. As businesses need to engage with clients ...

In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees. In part two, we dig more into marketing. When it comes to local search he said ...

Small businesses face the ongoing challenge of standing out in crowded marketplaces, both online and off. One strategy that has gained significant traction in recent years is leveraging prominent, ...

The way home service businesses find new customers has changed dramatically over the past decade, and companies that fail to adapt are losing ground to competitors who have embraced digital marketing.

Local listing marketing and social media are essential tools for businesses looking to increase market share and visibility, with a staggering 46% of Google searches being location-related. Optimized ...