There is an increased wariness among local ad buyers, and less spending is anticipated in the second quarter of 2025 — pushing it to its highest second quarter spending dip since the harrowing days of ...

As Q2 earnings season comes to a close for radio, many broadcasters are looking for revenue relief after an admittedly frustrating quarter. Yet there is no respite in sight, according to BIA Advisory ...

In most years, a graph of annual local TV ad spending is about as predictable as an electrocardiogram of a reasonably healthy patient in a doctor’s office. Revenue spikes upwards on even-numbered ...

Revised outlook, with and without political advertising, is a 1.5% decrease from the firm’s March 2025 forecast When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Nextdoor wants local advertisers to feel more at home on its platform. On Wednesday, the company rolled out a bunch of new advertising capabilities, including campaign optimization, contextual weather ...

Local digital advertising topped $100 billion and accounted for roughly 70% of all local ad spending, according to an extensive report published by Borrell Associates. The Annual Digital Benchmark ...

As streaming reshapes viewing habits and consumer targeting grows more sophisticated, the pressure on advertisers to execute local campaigns with precision — and at scale — has never been greater. Yet ...