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LG's new emotionally reactive AI ad tech is a Black Mirror episode come to life

LG has entered into a multi-year partnership with Zenapse to bring AI-powered 'emotionally intelligent insights' into the targeted ads space. This collaboration will see LG's webOS-based smart TVs ...
Nasdaq

LG Ad Solutions Renews Global Partnership with Magnite

NEW YORK, Dec. 10, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and LG Ad Solutions, a leader in connected TV (CTV) and cross-screen ...
Wired

LG’s Integrated TV Ad Tech Analyzes Your Emotions

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...
Business Wire

LG Ad Solutions and Acxiom Bring Increased Audience Reach and Rapid Campaign Activation to CTV Advertising Through Improved Data Matching

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a strategic partnership with leading customer intelligence ...
Yahoo

LG Ad Solutions Campaign for Visit Myrtle Beach Tourism Wins Advanced Advertising Innovation Award for Best Campaign

A campaign submitted by LG Ad Solutions for Myrtle Beach Tourism won the 2023 Advanced Advertising Innovation Award for Best Overall Campaign. The award will be presented at the Advanced Advertising ...
adexchanger

LG Ads

LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it ...
TV Technology

LG AD Solutions’ 2024 Predictions: Advertisers Cut the Cord and Shift to CTV

The big trends for 2024 include a major shift of ad dollars to CTV and “the death of the dongle”, according to LG Ads Solutions’ CMO Tony Marlow. Here are a few of his predictions for the year ahead: ...
TV Technology

LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election

MOUNTAIN VIEW, Calif—LG Ad Solutions, a provider of Connected TV (CTV) and cross-screen advertising, has released a new study finding that, regardless of political affiliation, streaming television ...
Nasdaq

Basis Technologies and LG Ad Solutions Announce Exclusive Partnership for Connected TV Political Advertising

LG Ad Solutions’ proprietary ACR data and Basis’ software platform provide turnkey solution for political advertisers to activate on 35 million US LG Smart TVs CHICAGO, Nov. 07, 2023 (GLOBE NEWSWIRE) ...
Business Wire

LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and ...
Engadget

LG Smart TVs bring ads to the screensaver

LG has started showing screensaver ads on all its smart TVs, even expensive OLED models, according to an LG press release and a FlatpanelsHD report. The placements appear before the regular ...