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Issues related to on-shelf availability (OSA) can cost retailers and CPGs an exorbitant amount of money and hinder in-store inventory management processes. Improving OSA and promotion execution can ...

Wrigley, a subsidiary of Mars, Inc., has launched its latest in-store promotion, in partnership with Marvel. The “Originals versus Sours” promotion encourages consumers to choose sides with Iron Man ...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple accessories when they bring in old electronics for free recycling, according to ...