Roblox has launched agentic AI technology that allows game creators to use a single prompt to plan, build and test their ...
This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...
Google has detailed the next phase of its 'Living Games' concept: using autonomous AI agents as a core component to support cloud-based game development. Announced at GDC Festival of Gaming, Google ...
As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Now, generative AI is being used to produce game assets and speed up development. This is ...
Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...