Can TV stations benefit from growing use of influencer-based short-form videos on their airwaves? Perhaps. But who is willing to step up -- at least from the legacy TV side or things? And will the ...
The shift is fuelled by algorithms prioritising watch time and engagement. Marketers are recalibrating strategies around short-form video and influencer-led campaigns, as traditional measures like ...
Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. What if there were one thing you could do to make consumers much ...
Influencer videos are no longer just for younger internet users. Research from Ampere Analysis shows that half of 55-to-64-year-olds now watch influencer content every week. Overall, 70 per cent of ...
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