The fundraising event has long been at the center of nonprofits’ fundraising strategies. With some careful planning, a fundraising event has the power to attract new donors, engage existing supporters ...

If you are creating an event marketing plan, keep these six topics in mind as you go through the planning process. From the initial planning stages to event wrap-up, this list will serve as a quick ...

To step up their game, major brands need to evolve their marketing strategies to reach their target audiences. While you probably already know the value of experiential and content marketing, event ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Aerial views of large, outdoor events can be helpful in the promotion of a company, location, or future events. This photo is showcasing the 2019 Manure Management Expo with equipment vendors in the ...

The next generation of events is here—the result of a seismic shift in the industry and two years of digital acceleration during the global pandemic. With the template reset, opportunities abound for ...

Defining the pipelines, audiences, events, and metrics that truly matter to your business. Ensuring each element is measured with precision. Aligning your team around the data points that drive the ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Eric's career includes extensive work in both public and corporate accounting with responsibilities such as ...