Email volume is up 33.9% — here’s how we increased CTR 10% and turned cold leads into 631 replies and 95 calls per week. Keep your subject lines snappy, simple and straightforward. Keep the content of ...
Because open rates have become unreliable, you'll want to really pay attention to your clickthrough rates (CTRs) to gauge email performance. After all, you don't want people to just read your ...