What’s the most effective way for businesses to attract and convert leads? We asked industry experts to share one tool or ...

The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.

I’ve worked with companies on various customer acquisition experiments, and what I’ve found is that each of the following strategies can provide a 10-20% uplift. If a business were to apply all five ...

Customer acquisition costs (CAC) are soaring, with brands pouring 80%-90% of their marketing budgets into ads, driving costs to unsustainable levels. Brands like Temu have invested $386 million in ...

In an era of disappearing cookies and strict privacy laws, are you building a database that drives growth or one that is simply decaying? We surveyed marketing and data professionals to uncover the ...

There is a considerable gap between the customer acquisition approaches of B2B and B2C marketers with B2B seemingly lagging behind, according to research from the DMA and The Media Octopus. According ...

Dave Inc. DAVE has historically maintained customer acquisition costs (CAC) of $18-$19. In the second and third quarters of 2025, the company maintained a CAC of $19, a result of the optimized ...

CEO Steve Michaels highlighted that PROG Holdings delivered results at the high end of its guidance for Q4 2024, driven by 9.1% GMV growth in Progressive Leasing, despite challenges in the retail ...