And so I think that that speaks to the larger community of crunchy moms where a lot of these people might not have direct connections to this, but they read the stories, they see stories like Brandy's ...

Elise Glover, a former University of Tennessee at Chattanooga student, was in a public park one day when someone labeled her as a "scrunchy mom" — a mash-up term made from half "silky mom" and half ...

CLEVELAND – The word "Crunchy" once defined a progressive outlook in the health and wellness world. Crunchy moms of the 1980s, 1990s and 2000s espoused yoga, granola and wheatgrass, alongside broadly ...

Yes, crunchy moms are still organic, still love wooden toys. But now, many are right-wingers, too, and RFK Jr. — with his “Make America Healthy Again” campaign — is their hero. Even as a little girl, ...

Robert F. Kennedy Jr.’s confirmation hearing with the Senate Finance Committee on Wednesday addressed a key issue for a large portion of voters: food dyes. On Wednesday, Kennedy said he wants to ...

Once about clean living, “crunchy mom” culture is now fueling vaccine skepticism and political support for Robert F. Kennedy Jr.’s MAHA movement.

On the Wednesday January 21, 2026, episode of The Excerpt podcast: The "crunchy mom" movement once centered on wellness and holistic living. Now, some adherents are embracing vaccine skepticism and ...