Business branding communicates a clear, consistent identity to consumers, employees, stakeholders and others. However, a company may decide its current brand identity no longer fits, prompting the ...

Fast-food chain Long John Silver’s has announced a redesigned logo featuring a stylized chicken in place of its longstanding fish icon. The new logo is accompanied by the words “Chicken + Seafood.” ...

Nokia redesigned its logo for the first time in decades to distance itself from its public image as a phone company. The new logo, announced on Sunday, features five different shapes coming together ...