The National Basketball Association (NBA) and The Coca-Cola Company today announced a new global marketing partnership, bringing Sprite® back as the league’s Official Global Soft Drink Partner.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as ...

The Coca-Cola Company and the NBA have renewed their global marketing partnership, making Sprite the league's official soft ...

The NBA and Coca‑Cola announced Sprite will once again serve as the league’s “Official Global Soft Drink Partner.” ...

Coca-Cola (KO) is back at center court after Sprite reclaimed the NBA soft drink sponsorship, while a CEO handover to ...

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

Sprite has reemerged as the NBA’s official global soft drink sponsor after an 11-year hiatus, in a multi-year deal that re-connects the league with a brand synonymous with pro basketball culture in ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after ...

The basketball league and beverage company formed an international sponsorship agreement replacing previous soft drink ...