The phrase “canonical tag” often comes up in discussions around SEO, and likely more so when working with cross-functional partners like engineering, analytics, etc. At first glance, it might seem a ...

This is a great question, not just because the answer is “it depends,” but because it’s one many SEO professionals seem to be confused about. Before we dive in, we need to understand the differences ...

The web is full of duplicate content. Search engines try to index and display the original or “canonical” version. Searchers only want to see one version in results. And site owners worry that if ...