Why Political Campaigns Are Marketing Campaigns And Why Great Marketers Can Become Exceptional Campaign Managers

As campaigns increasingly depend on genuine audience engagement over traditional political machinery, the line between ...
The New York Times

Cuomo’s Campaign Strategy: Limit Appearances and Avoid Confrontation

Former Gov. Andrew Cuomo is embracing a so-called Rose Garden strategy in his tightly controlled campaign for mayor of New York City. By Emma G. Fitzsimmons and Jeffery C. Mays He arrives at campaign ...
Search Engine Land

5 ways to get the most from Performance Max in 2025

Find out how to align your advertising goals with Performance Max’s advanced features in 2025 for seamless, scalable campaigns. Since its introduction in 2021, Performance Max has gained traction for ...
Forbes

Barack Obama Joining Harris Campaign Trail In Final Election Stretch: What To Know About His Campaign Strategy

WASHINGTON, DC - APRIL 5: (L-R) Vice President Kamala Harris and Former President Barack Obama attend an event to mark the 2010 passage of the Affordable Care Act in the East Room of the White House ...
New Republic

Trump’s New Campaign Strategy Just Went Up in Flames

Donald Trump was scheduled to give remarks on economic policy at a small messaging event in Asheville, North Carolina, on Wednesday—but the former president couldn’t help but venture way, way off ...
Marketing Dive

Marketing campaign issues multiply: Here’s what the numbers say

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...
Newsweek

Kamala Harris and Donald Trump Switch Up Campaign Strategies

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Just weeks before the presidential election, Vice President Kamala ...
The New York Times

Can Cuomo’s New Attack Mode Win Back Voters and Donors?

Former Gov. Andrew M. Cuomo has overhauled his campaign strategy as he continues his bid to become mayor of New York City on a third-party line. By Benjamin Oreskes After losing the Democratic primary ...
New York Daily News

Cuomo 2025 mayoral campaign strategy shields former governor from opponents, press

Since announcing his bid for City Hall nearly three months ago, front-runner Andrew Cuomo has only attended mayoral forums where candidates are quizzed by moderators one at a time — a key component of ...
Searchenginejournal.com

How To Choose The Right Bid Strategy For Lead Generation Campaigns

Welcome back to our series on getting started with value-based bidding for lead gen marketers! We’ve discussed evaluating whether it makes sense for your business, setting your data strategy, and ...
CNN

Influencers are playing a big role in this year’s election. There’s no way to tell who’s getting paid for their endorsements

“There are only 22 days more to vote, so like seriously go vote … it’s so important to me that we mobilize our community to Pokémon Go to the polls,” influencer Mikey Angelo, who’s known online for ...