What is color-correcting makeup? “Color-correcting with makeup begins with color theory,” explains Elisa Flowers, a makeup artist based in New York City. “It starts with the rainbow color wheel that ...

Milani Cosmetics chief executive officer Mary van Praag joined the beauty brand during a challenging time for color cosmetics. It was 2020 amid COVID-19. “The category took a rapid 20 percent decline, ...

LONDON — MAC Cosmetics is painting the town, and it’s opting for black rather than red. To mark its 40th anniversary, the number-one prestige makeup brand globally is taking its super-pigmented ...

Shalena Maxfield Edwards spent 21 years in the cosmetic industry as an executive at companies like Bobbi Brown Cosmetics and Juice Beauty before leaving the corporate world to launch her own makeup ...

E.l.f. Beauty just announced a definitive agreement to acquire disruptor skincare brand Naturium for $355 million in a combination cash and stock deal. Founded in 2019 by beauty journalist turned ...

The first compliment I received at Vogue came thanks to a drugstore impulse purchase. It was 10 years ago, during my first days as a beauty assistant at our labyrinthine old 4 Times Square offices. As ...

I’ve been thinking about color a lot lately—what shade of lip liner accentuates my lips, what paint color would look best on the walls of my new apartment, which heel matches my favorite dress. Up ...