Bugatti is known for going all in when it begins a project. The Tourbillon hypercar was no exception with its incredible ... well, everything. Bugatti went so far as to do away with its iconic ...

The Bugatti Tourbillon sounds like a watch and things get even more confusing when you consider the company partnered with Jacob & Co on the Bugatti Chiron Tourbillon watch in 2020. Production was ...

Ultra-luxury cars and equally-swank wristwatches go together like beer and preztels. If those foodstuffs cost you seven-figures, that is. Make a watch that's tied to a specific car, and suddenly ...

When it comes to A-list watch collectors – and true connoisseurs – there's hardly anyone more qualified than rapper turned music mogul Jay-Z. So it makes sense for him to be the very first human to ...

Car-themed watches are no longer a novelty. Not even timepieces designed in partnership with established automakers and meant to celebrate limited editions are that rare anymore. But a piece like the ...

The Bugatti Tourbillon eschews flashy trends to ensure the design ages gracefully There's a distinct lack of digital displays inside the Tourbillon Bugatti turned to Swiss watch makers for the ...

Jay-Z is a huge fan of expensive watches. Case in point: The hip-hop billionaire is the first person to own a $340,000 Bugatti Tourbillon hyperwatch. Jay-Z Owns a Bugatti Tourbillon Hyperwatch ...

The latest collab is different in that it emulates the actual automotive machinery. The 52 mm black titanium case evokes the exterior of the Tourbillon, with the front grille flanked by two cooling ...

Bugatti is using the new Tourbillon to reset what a modern hypercar cabin should feel like, and its interior concept goes in a very different direction from the usual wall of touchscreens. Led by ...