Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...

Big brands make most store-brand groceries in the same factories. Here's where to save — and which to skip.

Generic groceries cost about 40% less than name brands. Producer Kelly and I showed you the savings last summer when we went shopping for the same exact stuff. I bought generic 32 ounces in the car.

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

Add Yahoo as a preferred source to see more of our stories on Google. I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name ...

For some, prices at the grocery store are still too high to stomach. One of the biggest ways to save is by buying generic. On average, generic groceries cost about 40% less than name-brand ones.