The shift happening in B2B is not about more content or better ads. It is about making the buying experience match how buyers ...

A new Forrester report finds B2B websites are missing the mark on engagement. We look at the top reasons why. B2B marketers declare their websites to be No. 1 for demand generation, beating digital ...

From consulting to SaaS, these profitable B2B business ideas can help you build recurring revenue and long-term growth.

After a short run as a buzz phrase during the dot-com surge, business-to-business (B2B) exchanges have fallen below most people's radar screens. In recent years, in fact, B2B sites and online trading ...

According to recent data, B2B sites need to do better when it comes to customer engagement so we asked experts to share their tips on keeping visitors engaged. The jury is in — B2B websites need to do ...

In a recent survey conducted by 6sense, respondents reported that, on average, only 3.5% of their web visitors filled out forms. This alarming data suggests B2B marketers should instead create ...

The B2B buyer journey increasingly mirrors its B2C counterpart, with prospects now turning to B2B review sites for credible peer advice much like they would Yelp or Glassdoor. According to Demand Gen ...

B2B website visitors and B2B marketers don't always see eye to eye on which characteristics, features, and content formats are most important on marketing sites, according to recent research from ...

The rise of generative AI tools may have leveled the on-page SEO playing field. But search engines are smart. Recent updates in their algorithms and ranking systems now mean that user experience (UX) ...

B2B is often called the ‘poor cousin’ of B2C, with some marketers taking the view that B2B marketing is far more limited in its approaches. This is certainly not the case with search, where all the ...

Compiled ByDeborah Austin In the B2B e-world, profitability may follow longevity. Of B2B firms online for three or more years, 46% are profitable today -- compared with only 32% of B2B firms overall - ...

Verical – The Flex programming language has yet to fully catch on in the B2B world. It should. People shopping on B2B websites increasingly expect the performance and experience they get from the B2C ...