Twitch users will be able to purchase E.l.f. Cosmetics products directly through livestreams as part of a new ad format supported by Amazon Ads, according to a press release. E.l.f. says it is the ...
E.l.f. Cosmetics will collaborate with Amazon-owned video game livestreaming platform Twitch to allow viewers to seamlessly purchase E.l.f. products directly through Twitch streams. The ...
Beauty and personal care companies carved out a space at Super Bowl LVIII. E.l.f. Beauty (ELF), L'Oréal-owned (LRLCY) NYX Cosmetics and CeraVe, and Unilever’s (UL) Dove presented new ads during ...