If you’ve been trying to find your drink for Autumn this year, is about to get a lot easier. That’s right, the folks over at Suntory -196 have dropped a brand new Double Peach flavour so you can bring ...

The RTD market has exploded in popularity in recent years, as consumers lean toward convenience and portability instead of making their own cocktails. The global alcoholic RTD market size was ...

NEW YORK, May 15, 2025 /PRNewswire/ -- Suntory Global Spirits is excited to announce the nationwide launch of -196™ [pronounced "minus one-nine-six"], an innovative vodka seltzer that brings ...

Ready-to Drink beverages are popular worldwide, driven largely by Gen Z and millennial consumers. That's why Suntory Global Spirits has just launched a U.S. campaign for -196, its Japanese-inspired ...

Landing in Tumbalong Park on October 15 for SXSW ® Sydney is Suntory Minus 196’s Extreme Vending Machine. But it’s not just filled with air, this three-storey-high vending machine will give you a ...

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and ...

Using Whole-Freeze-Crush technology. Suntory is explaining why it's called –196 in a campaign via Droga5 Sydney, part of Accenture Song. The name comes from Suntory’s proprietary Whole-Freeze-Crush ...

Australian beverage brand Beam Suntory ran a launch campaign for its -196 ready-to-drink (RTD) product to grow value and volume sales and market share. Australian beverage brand Beam Suntory ran a ...

Stay ahead with unbiased news, expert commentary, and in-depth features on global topics. As a trusted provider of data and insights, Just Drinks collaborates closely with industry leaders and ...

Akcelo has brought the pre-mix alcohol brand Minus 196 to life at LIV Golf Adelaide, delivering a brand experience - 'Minus 196 Konbini' - inspired by Japan’s iconic convenience stores (Konbini) and ...